As a Digital Media Manager in the NFL, I was responsible for managing the club’s website, mobile app and YouTube platforms. Creating engaging copy that is SEO & ADA compliant for all users was imperative to me. I covered various beats including breaking news, gameday content, free agency news, community events and more. I worked with our Creative team to create captivating graphics to go along with engaging copy to increase the Texans YouTube Channel subscriptions by 32% in just 10 months. I also drafted copy for all photo galleries on the website that amassed a 14% growth in organic impressions and visibility. Lastly, I worked with internal and external stakeholders to build landing pages for all departments. This was crucial for major events like the Texans rebrand, 2023 NFL Draft and major marketing initiatives throughout the season. Click around to view some examples of my integrated media skills.